About Automatic Trap Company

Our Motto: Every Trap Shipped = Less Suffering and a Better World

Rats and mice thrive mostly because of humans—they feed on the garbage and byproducts that we create. Unfortunately, killing them is often necessary. That said, it’s our responsibility to make sure we’re going about it in the right way.

We believe passionately in eradicating rodents in a safe, humane, and efficient manner. Our vision is to eliminate the preventable suffering of these mammals–and we’re one step closer with every trap we ship.

Each Perfectly Engineered A24 Rat and Mouse Trap Creates an Environment Free from the Threat + Destruction of Introduced Pests

Sadly, the three most common ways to kill rats—glue traps, snap traps, and poison—are incredibly cruel. Glue traps are an inhumane and unnecessary way to end a rodent’s life. Snap traps often fail to kill quickly, and they only work on either rats or mice. Poison results in a slow, painful death and exposes other wildlife, such as predator birds, to the same harm.

At Automatic Trap, we’re breaking the cycle of rodent control through the distribution of the A24 Rat and Mouse trap. We offer a more pragmatic solution that eliminates these creatures in the most humane and efficient way possible.

Our product provides the basis for brighter, humane future in pest control.

Who We Are

Automatic Trap Inc. was started in 2016 by entrepreneur and Founder, Blair Calder. We’re the exclusive North American distributor for the genius invention that was created by conservationists at the Goodnature™ Company of New Zealand.

The Goodnature™ A24 Rat and Mouse Trap was designed using innovative and advanced manufacturing processes, while focusing on humane killing methods. The A24 is certified humane, toxin-free, kills rodents instantly, and automatically resets for up to 24 kills.


Automatic Trap Company Inc.
638 Michigan Avenue
Buffalo, New York 14203


Automatic Trap Company Inc.
19201 Sonoma Hwy #196
Sonoma, CA 95476